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Roundy's · 31 g

Roundy's Whole Wheat Flour

What it is

This is a bag of whole wheat flour from Roundy's. It is made from the entire wheat kernel, including the bran, germ, and endosperm. This means it retains more of the natural components of the wheat grain compared to refined white flour. The flour has a slightly coarser texture and a distinct nutty flavor that comes from the presence of the bran and germ.

How people cook with it

Whole wheat flour is a versatile ingredient used in many baked goods and cooking applications.

  • Baking bread
  • Making pancakes
  • Thickening sauces
  • Creating muffins

When baking with whole wheat flour, it can often be substituted for all-purpose flour, though adjustments may be needed. It can also make baked goods denser. For a lighter texture, some bakers prefer to use a blend of whole wheat and white flour. It's excellent for hearty breads, rustic muffins, and wholesome cookies, adding a satisfying chew and robust flavor.

How it differs from similar foods

Unlike refined white flour, which has had the bran and germ removed, whole wheat flour includes these parts of the grain. This gives it a darker color, a coarser texture, and a more pronounced, earthy flavor.

Who it is for

Home bakers and cooks looking for a more wholesome flour option will find this useful.

How to keep the rest

To keep the rest of the flour fresh, store it in an airtight container in a cool, dry place. This helps prevent it from absorbing moisture or odors from the pantry. For longer storage, you can also keep it in the refrigerator or freezer, especially if you live in a warm, humid climate.

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Barcode 0011150264853.