Lawry's · 25 oz
Lawry's Memphis Barbecue Rub
What it is
This is a dry seasoning blend designed to impart the bold flavors characteristic of Memphis-style barbecue. It typically features a balance of sweet, savory, and spicy notes, often including paprika, chili powder, garlic, onion, and a touch of brown sugar. The coarse grind allows it to adhere well to meats, forming a flavorful crust during cooking. It is formulated to be versatile for various cuts of meat.
How people cook with it
This rub is a convenient way to add authentic barbecue taste to your cooking. It works well on a variety of proteins.
- Seasoning pork ribs
- Rubbing chicken before grilling
- Flavoring pulled pork
- Enhancing roasted vegetables
Generously apply the rub to your chosen meat, ensuring an even coating on all sides. For best results, allow the seasoned meat to rest for at least 30 minutes, or ideally several hours, in the refrigerator before cooking. This resting period allows the flavors to penetrate the meat. The rub can be used before grilling, smoking, baking, or pan-searing. It creates a delicious crust as the sugars caramelize during the cooking process.
How it differs from similar foods
Memphis-style rubs often emphasize a balance of sweet and smoky, with a moderate heat level, distinguishing them from spicier Kansas City rubs or more vinegar-forward Carolina versions. The specific blend of spices aims for a complex, layered flavor profile that complements pork particularly well.
Who it is for
Home cooks and barbecue enthusiasts looking to easily achieve a classic Memphis flavor profile.
How to keep the rest
Store the remaining rub in its original container in a cool, dry place away from direct sunlight. Ensure the lid is tightly sealed to preserve freshness and prevent clumping. Proper storage will maintain the potency and aroma of the spice blend.