Holy Cow · 12 oz
Meat Church Holy Cow BBQ Rub
What it is
This is a blend of spices designed to enhance the flavor of meats, particularly beef. It is a dry rub, meaning it is applied directly to the surface of the meat before cooking. The combination of ingredients aims to create a savory crust and add depth to the overall taste profile. It is suitable for various cuts of beef and can be used on other proteins as well.
How people cook with it
This rub is a popular choice for barbecue enthusiasts looking to elevate their grilling and smoking. It is versatile and can be used on a wide range of dishes.
- Rubbing on brisket
- Seasoning steaks
- Enhancing pork shoulder
- Adding flavor to burgers
To use this BBQ rub, begin by patting your chosen cut of meat dry with paper towels. This helps the rub adhere better. Generously sprinkle the rub over all surfaces of the meat, ensuring an even coating. For best results, allow the meat to sit with the rub for at least 30 minutes, or ideally several hours or overnight in the refrigerator, to let the flavors penetrate. Then, cook the meat using your preferred method, such as grilling, smoking, or baking.
How it differs from similar foods
Unlike some rubs that are heavily focused on sweetness or heat, this blend offers a balanced savory profile with a hint of sweetness and subtle peppery notes. Its composition is specifically formulated to complement the rich flavor of beef, creating a desirable crust during the cooking process.
Who it is for
Home cooks and professional pitmasters alike reach for this rub to achieve delicious barbecue results.
How to keep the rest
After opening, store the rub in a cool, dry place away from direct sunlight. Ensure the container is tightly sealed to preserve the freshness and potency of the spices. This will help maintain its flavor for future use.