Grocery
Matthew's Whole Wheat Flour is a finely milled flour made from the entire wheat kernel. This includes the bran, germ, and endosperm, which are all retained during the milling process. This composition gives the flour a slightly coarser texture and a more robust flavor compared to refined white flours. It is a staple ingredient for bakers seeking to incorporate more whole grains into their creations.
This flour is a versatile ingredient that can be used in a wide variety of baked goods and cooking applications.
When baking with whole wheat flour, it's often recommended to use it in combination with all-purpose flour, especially in recipes that require a light and airy texture. This helps to achieve a balance between the hearty flavor of whole wheat and the desired structure. For recipes where you want the full flavor and texture of whole wheat, you can substitute it cup for cup. You might notice that baked goods made with 100% whole wheat flour absorb more liquid, so you may need to adjust the amount of water or other liquids slightly.
Unlike refined white flour, which has the bran and germ removed, whole wheat flour retains these nutrient-rich parts of the grain. This results in a darker color, a nuttier taste, and a denser texture in baked goods. The presence of the germ and bran also contributes to its unique baking properties.
Home bakers and cooks who enjoy the flavor and texture of whole grain products will find this flour useful.
To maintain freshness, store Matthew's Whole Wheat Flour in an airtight container in a cool, dry place. For longer storage, it can be kept in the refrigerator or freezer. This helps to prevent the oils in the germ from becoming rancid and preserves the flour's quality.