Sainsbury’s · 454g
Sainsbury's Italian Style Fairtrade Medium Roast Ground Coffee
What it is
This is a medium roast ground coffee, sourced through Fairtrade practices, offering a balanced and aromatic coffee experience. The beans are roasted to a medium strength, aiming for a smooth flavor profile that is neither too bitter nor too mild. It is presented in a 454g package, suitable for regular coffee drinkers. The Italian style suggests a roast that is often associated with espresso-based drinks, but it is versatile for various brewing methods.
How people cook with it
This ground coffee is designed for everyday enjoyment, whether you prefer a morning pick-me-up or an afternoon treat. It can be used with a variety of coffee makers.
- Brewing in a drip coffee maker
- Making French press coffee
- Preparing pour-over coffee
- Using in a moka pot
To brew, measure your desired amount of ground coffee into your chosen brewing device. For drip coffee makers, use about two tablespoons of coffee per six ounces of water. If using a French press, add the grounds to the bottom of the press, pour hot water over them, let it steep for about four minutes, then press the plunger. For pour-over, place a filter in the cone, add the grounds, and slowly pour hot water in a circular motion. Adjust the coffee-to-water ratio to suit your taste preference for strength and flavor.
How it differs from similar foods
Compared to darker roasts, this medium roast offers a less intense, more nuanced flavor with brighter acidity. It typically has a smoother finish than very dark roasts, which can sometimes taste burnt. The Italian style often implies a roast that complements milk-based drinks well, providing a robust base without being overpowering.
Who it is for
This coffee is for anyone who enjoys a well-rounded cup of coffee and appreciates Fairtrade sourcing.
How to keep the rest
After opening, store the remaining coffee in an airtight container in a cool, dry place away from direct sunlight. This helps preserve its freshness and aroma. Avoid storing it in the refrigerator, as this can introduce moisture and unwanted odors. Ensure the container is sealed tightly after each use.