Food Club, Topco Associates Inc.
Food Club Dr. Wow
What it is
Dr. Wow is a popular brand of imitation crab meat. It is made from white fish, such as pollock, that is processed and flavored to resemble the taste and texture of real crab. The fish is typically surimi, which is a paste made from minced fish. It is then combined with other ingredients to achieve the desired color and flavor.
How people cook with it
This versatile ingredient is a favorite for many quick and easy meals. It is often used in cold preparations but can also be heated.
- Seafood salads
- Sushi rolls
- Crab cakes
- Dips
Dr. Wow is pre-cooked and ready to eat, making it incredibly convenient. For salads, simply flake or chop it and mix with your favorite dressing and other ingredients. It can be incorporated into dips by blending it with cream cheese or mayonnaise and seasonings. When making crab cakes, it is often mixed with breadcrumbs, egg, and seasonings before being pan-fried or baked. It is also a common filling for sushi rolls, adding a mild, slightly sweet flavor and a tender texture.
How it differs from similar foods
Unlike real crab meat, which can be expensive and difficult to prepare, Dr. Wow offers a more budget-friendly and accessible option. Its texture is generally more uniform and less flaky than real crab, and its flavor is milder and less complex.
Who it is for
Home cooks looking for an affordable and convenient seafood option often choose Dr. Wow.
How to keep the rest
After opening, store any unused Dr. Wow in an airtight container in the refrigerator. It is best to consume it within a few days to maintain its freshness and quality. Ensure it is kept cold to prevent spoilage.