Grocery
This is a medium roast coffee blend, crafted to offer a balanced and approachable flavor profile. It is designed to be a familiar and comforting choice for daily coffee drinkers. The beans are roasted to a point where they develop a pleasant aroma and a smooth taste, without being too strong or too mild. This blend aims to be a crowd-pleaser, suitable for a wide range of coffee preferences.
This coffee is a staple for morning routines and afternoon pick-me-ups.
To brew this coffee, start by grinding the beans to your preferred consistency, typically medium for drip coffee makers. Measure your grounds and water according to your brewer's instructions or a 1:15 ratio of coffee to water for optimal extraction. Heat fresh, cold water to just off the boil, around 200°F (93°C). Pour the hot water over the grounds, ensuring they are fully saturated. Allow the coffee to brew completely, then serve immediately. For iced coffee, brew a stronger batch and pour it over ice.
Compared to darker roasts, this medium blend offers a less bitter taste and retains more of the coffee bean's original character. It is less acidic than some lighter roasts, making it smoother for many palates. The flavor is generally more nuanced than a very dark roast, which can sometimes overpower subtle notes.
This coffee is for anyone who enjoys a classic, easy-drinking cup of coffee.
To maintain freshness, store the unused coffee in an airtight container away from light, heat, and moisture. Avoid refrigerating or freezing the beans, as this can introduce moisture and affect the flavor. Keep the container sealed between uses to preserve the aroma and taste.